Drink Water Concept One

This the print ad for the first concept for a rebranding and advertising project I did for school, not for Drink Water. The goal was to pick and existing company or brand and redo the branding and run three separate and conceptually different advertising campaigns. Drink Water is a group of snowboarders who were fed up with the energy drink takeover in the action sports industry. So they created Drink Water to combat this. They sell street wear and gear and 10% of their profits go to water.org to help bring clean drinking water to those around the world who don't have access to it.